Absolut Vodka launched in New York, 1979. Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
At the Absolut Company, we’re all about inspiring each other - regardless if you’re inside or outside the company. Here, you’ll meet some of the staff, friends and new acquaintances that help energize, elevate and contribute to our success. Every day, all around the world.
Over the years, the Absolut bottle has become a true design icon. An icon that has been reborn over and over again through different collections and collaborations with artists, creatives and designers. In other words – a perfect item for picky collectors. Today, there are over 5000 Absolut Collectors in the world, all searching, collecting and trading bottles to obtain complete series or hunt down the most rare items out there. We had a chat with Annika Skohg, Brand Manager at the Absolut Company and responsible for supporting the Collectors community from a brand perspective.